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The Brand Identity + New Phase of Business

Updated: Dec 10, 2023

At Tactful Disruption®, our brand identity is a tapestry of innovation, inclusivity, and transformation. It's a visual and emotional representation of our unwavering commitment to revolutionize mental health, celebrate neurodiversity, and foster personal growth. Our brand story weaves together elements that make us unique, memorable, and impactful.


Addressing Intersections:  Tactful Disruption®️ is a versatile and dynamic organization that, depending on how you perceive its mission, can be seen as either a private holistic healthcare company or a private training company. The unique nature of Tactful Disruption®️ lies in its ability to seamlessly bridge the gap between these two realms, offering a holistic approach to personal well-being that encompasses both healthcare and training components.


As a private holistic healthcare company, Tactful Disruption®️ places a primary emphasis on the well-being of individuals. Here, it serves as a sanctuary for those seeking to transform their lives, embrace a holistic approach to health, and achieve a state of balance and vitality. Through its holistic healthcare services, Tactful Disruption®️ provides clients with a range of therapeutic and training options that address the interconnected aspects of mind, body, and spirit. These services often include psychotherapy, coaching, and wellness programs aimed at promoting mental, emotional, and physical health.

On the other hand, Tactful Disruption®️ can also be viewed as a private training company. In this capacity, it offers a diverse array of training programs and workshops designed to empower individuals with the knowledge and skills they need to navigate life's complexities effectively. These training sessions often draw from psychological principles, holistic well-being practices, and personal development strategies. Tactful Disruption®️'s training programs are geared toward equipping individuals with the tools to rewrite their own narratives, challenge limiting beliefs, and foster personal growth.


What makes Tactful Disruption®️ truly exceptional is its ability to blend these two facets seamlessly. Clients have the option to engage with Tactful Disruption®️ for holistic healthcare services, which may include therapeutic sessions to address mental and emotional well-being. Simultaneously, they can participate in training programs that provide them with the knowledge and skills to continue their journey toward holistic well-being independently.

The Mosaic Brain Logo - A Reflection of Complexity:  Central to our brand identity is our mosaic brain logo, a symbol that reflects the intricacies of the human mind. Just as a mosaic is made up of countless unique pieces coming together to form a beautiful whole, our brains are composed of diverse experiences, emotions, and thoughts. This logo embodies our commitment to understanding the multifaceted nature of mental health and personal growth.


Each piece of the mosaic represents an aspect of our humanity, a part of our journey towards mental wellness. Just as the colors and shapes in a mosaic combine to create something beautiful, we believe that embracing the complexity of our minds can lead to profound growth and transformation.


The Wood Drawing Mannequins - A Celebration of Individuality:  Our trademark dress, symbolized by the wood drawing mannequins, is a visual representation of our core belief in celebrating individuality. Just as no two mannequins are identical, no two individuals are the same. We proudly embrace neurodiversity, recognizing that diversity in thought and experience enriches our lives. The mannequins represent our commitment to fostering an environment where self-acceptance and self-expression are celebrated.


Becoming the Nike of Mental Health - A Vision of Excellence: Our vision is to become the Nike of mental health, a phrase that captures our aspiration to lead and excel in our field. Nike represents excellence, innovation, and the spirit of pushing boundaries. Similarly, we aim to excel in the realm of mental wellness, relentlessly innovating to provide cutting-edge solutions that empower individuals and organizations.


The Tagline - "Boldly Editing Workplace Italics" - A Message of Empowerment:  Our tagline, "Boldly Editing Workplace Italics," is a metaphor for our mission to empower individuals to overcome challenges and make a bold impact in their workplaces. Just as italics emphasize and highlight certain words, we strive to help people find their unique strengths and talents and amplify them in the workplace. It's a call to action for individuals to boldly embrace their authenticity and make a lasting mark on their professional journeys.


Our brand identity is a story of empowerment, inclusivity, and transformation. It's a testament to our commitment to rewriting the narrative around mental health and personal growth. Tactful Disruption® is not just a brand; it's a movement dedicated to creating a world where everyone has the tools, support, and encouragement to boldly embrace their individuality and rewrite their own stories of success and well-being.

In essence, Tactful Disruption®️ is an organization that defies categorization, operating at the intersection of holistic healthcare and personal development training. It recognizes that achieving holistic well-being is not a one-dimensional endeavor but a multifaceted journey that encompasses both healthcare and self-empowerment. Whether you perceive it as a private holistic healthcare company, a private training company, or a harmonious fusion of both, Tactful Disruption®️ remains dedicated to empowering individuals to rewrite their narratives, embrace personal growth, and live life to the fullest.

 

Ari McGrew, Chief Creative Officer and Founder of Tactful Disruption®️, a PESI global partner, is an adjunct professor at Pepperdine University where she teaches psychotherapies and counseling theories. She's also an official member of the Forbes Coaches Council and ForbesBLK.

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